This research is to investigate the impact of chatbot marketing on customer support and digital product sales focus strategy with the role of mediating the responsibility of robots in cyberspace. The research is applied in terms of its purpose and descriptive in terms of how to collect information and is of the survey type. Research data was collected through five-choice likert questions in the research questionnaire. In the present research, in order to analyze and analyze the data obtained from the questionnaire, in accordance with the statistical need, spss.24 statistical software and pls.3 structural equation software were used in the form of two sections of descriptive and inferential statistics in the form of linear and multiple regression. The statistical population of this research includes all active users and customers of the online store "my choice" in isfahan. To calculate the sample size required for the research, 384 people were obtained using the cochran formula for unlimited communities at a confidence level of 5%. The study sample was collected randomly. The results of the study show that chatbot marketing has a significant effect on customer support with the mediating role of robots' responsibility in cyberspace (0.305), chatbot marketing has a significant effect on digital product sales focus strategy with the mediating role of robots' responsibility in cyberspace (0.200), chatbot marketing has a significant effect on customer support (0.267), chatbot marketing has a significant effect on digital product sales focus strategy (0.368), chatbot marketing has a significant effect on robots' responsibility in cyberspace (0.582), robots' responsibility in cyberspace has a significant effect on customer support (0.524), robots' responsibility in cyberspace has a significant effect on digital product sales focus strategy (0.343).